{"id":5107,"date":"2018-08-21T12:12:16","date_gmt":"2018-08-21T10:12:16","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=5107"},"modified":"2018-10-10T22:45:38","modified_gmt":"2018-10-10T20:45:38","slug":"desigual-experience","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/fr\/desigual-experience\/","title":{"rendered":"Desigual Experience"},"content":{"rendered":"

Barcelone<\/strong>, capitale de la Catalogne<\/strong>, est la destination touristique id\u00e9ale pour un weekend fiesta-sieste-tapas. Connue pour sa richesse artistique et architecturale, des excentriques r\u00e9alisations d\u2019Antonio Gaud\u00ed<\/strong> au Mus\u00e9e Picasso<\/strong> en passant par la Fondation Mir\u00f3<\/strong>, ses bodegas et la vie nocturne fr\u00e9n\u00e9tique, Barcelone<\/strong> offre au visiteur de nombreuses distractions.<\/p>\n

\"\"Wakapedia a pass\u00e9 un weekend atypique \u00e0 Barcelone<\/strong> sous l\u2019\u00e9gide de la c\u00e9l\u00e8bre marque Desigual<\/strong><\/a>. La marque avait invit\u00e9 plusieurs personnalit\u00e9s et influenceurs pour leur faire vivre 3<\/strong> jours \u00e0 la d\u00e9couverte des valeurs et du style qui la caract\u00e9risent. Comment refuser une proposition si all\u00e9chante ? Au moment de partir l\u2019excitation \u00e9tait telle que le choc de la non-qualification de l\u2019Italie<\/strong> \u00e0 la Coupe du Monde \u00e9tait, presque, un lointain souvenir\u00a0 et l\u2019\u00e9t\u00e9 une r\u00e9alit\u00e9 dans laquelle se plonger sans h\u00e9sitation.<\/p>\n

L\u2019histoire de Desigual<\/strong> commence en 1984<\/strong> avec le suisse (et oui, la marque n\u2019est pas \u00e0 100<\/strong>% espagnole, comme on le croit tous!) Thomas Meyer<\/strong> et le slogan \u00ab\u00a0Desigual is not the same\u00a0\u00bb<\/strong>. Trente-quatre ans plus tard, la marque compte des boutiques et des points de vente partout dans le monde.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Diversit\u00e9 et originalit\u00e9 sont les valeurs \u00e0 la base de la philosophie de la marque, qui souhaite valoriser la cr\u00e9ativit\u00e9 de l\u2019individu, laissant la subjectivit\u00e9 et la libre initiative trouver leur place dans des collections tr\u00e8s color\u00e9es, caract\u00e9ris\u00e9es par des fantaisies joyeuses et imm\u00e9diatement reconnaissables.<\/strong><\/p>\n

En lien avec le dynamisme qui le caract\u00e9rise, Desigual<\/strong> a r\u00e9cemment lanc\u00e9 le hashtag #ANEWDESIGUAL<\/strong>, afin d’incarner son \u00e9volution esth\u00e9tique actuelle. Sans renier son caract\u00e8re exub\u00e9rant, multicolore et casual, la marque a pour objectif \u00ab\u00a0d\u2019actualiser\u00a0\u00bb\u00a0progressivement son style – des lignes et des mat\u00e9riaux plus sophistiqu\u00e9s, des fantaisies plus sobres.<\/strong> Ce nouveau d\u00e9veloppement cr\u00e9atif a trouv\u00e9 son expression, entre autre, \u00e0 travers diverses collaborations avec de grands noms de la mode et de l\u2019art, Christian Lacroix<\/strong> ou Jean-Paul Goude<\/strong> pour n’en nommer que quelques-uns. \u00c0 en juger l’enthousiasme avec lequel la presse a accueilli la collection pr\u00e9sent\u00e9e lors de la derni\u00e8re Fashion Week de New York<\/strong>, le concept plait\u00a0!<\/p>\n

\"\"<\/p>\n

En toute honn\u00eatet\u00e9, chez Wakapedia, nous \u00e9tions un peu sceptiques en ce qui concerne les looks Desigual<\/strong>, mais notre voyage \u00e0 Barcelone<\/strong> nous a permis de comprendre pleinement la philosophie de la marque et d’appr\u00e9cier son caract\u00e8re \u00e0 contre-courant et non conventionnel. Pendant trois jours, nous avons fait partie d’un groupe de journalistes et d’influenceurs du monde entier qui, comme nous, sont venus red\u00e9couvrir le style de vie Desigual<\/strong> ; un groupe color\u00e9 et amusant, en ligne avec l’image que la marque veut v\u00e9hiculer.\"\"<\/p>\n

Le si\u00e8ge de Desigual<\/strong> – un b\u00e2timent moderne et a\u00e9r\u00e9 avec de grandes fen\u00eatres – est situ\u00e9 dans l’incroyable quartier de Barceloneta<\/strong>, bond\u00e9 de bars et d’h\u00f4tels de luxe. La plage, \u00e0 quelques minutes \u00e0 pied, est souvent choisie pour la pause d\u00e9jeuner par le personnel de Desigual<\/strong>…. C\u2019est autre chose qu’un sandwich \u00e0 la vol\u00e9e devant l\u2019ordinateur ! Le bien-\u00eatre au travail est un aspect sur lequel ne transige pas l’entreprise (\u00e7a donne envie d’envoyer un CV hein ???). Il nous semble donc \u00e9vident de penser que cet air d\u2019insouciance qui r\u00e8gne \u00e0 Barcelone, embrass\u00e9e par le soleil m\u00e9diterran\u00e9en et anim\u00e9e par le bruit des festivals de musique tels que les c\u00e9l\u00e8bres Primavera Sound and Sonar, a un impact sur l’esth\u00e9tique de la marque.<\/p>\n

Nous avons tout de suite \u00e9t\u00e9 conquises par ces \u00ab\u00a0good vibes\u00a0\u00bb – d\u00e8s notre entr\u00e9e au W<\/strong><\/a> (W comme Wakapedia, c’\u00e9tait vraiment notre destin !), un h\u00f4tel de luxe situ\u00e9 dans un b\u00e2timent en forme de voile sign\u00e9 Ricardo Bofil<\/strong>. Non seulement une vue imprenable sur la mer (jaloux, hein ?!), mais aussi une s\u00e9rie de tenues qui nous accompagneront pendant notre s\u00e9jour : une tenue de sport pour la s\u00e9ance matinale de yoga, une serviette de plage et un maillot de bain pour la plage et une robe d\u00e9contract\u00e9e mais \u00e9l\u00e9gante pour le cocktail du soir. A quoi servent les hommes quand Desigual<\/strong> pense \u00e0 nous dorloter et \u00e0 nous g\u00e2ter ?<\/p>\n

\"\"<\/p>\n

Le lendemain, r\u00e9veil assez t\u00f4t pour une heure de yoga, suivie d’un petit d\u00e9jeuner rafra\u00eechissant : un d\u00e9part parfait pour la femme moderne qui porte Desigual<\/strong>.\u00a0 Ensuite, promenade en bateau avec le groupe au grand complet sur les notes \u00e9lectros d’un DJ. Apr\u00e8s une sieste pour recharger les batteries, nous avons assist\u00e9 au d\u00eener de gala sur la belle terrasse du b\u00e2timent Desigual<\/strong>\u00a0: un magnifique coucher de soleil tout en d\u00e9gustant un d\u00e9licieux menu (petite d\u00e9ception sur la cuisson de p\u00e2tes\u2026 mais vous savez, nous les italiens, nous sommes tr\u00e8s compliqu\u00e9s \u00e0 satisfaire quand il s\u2019agit du plat national!).<\/p>\n

\"\"<\/p>\n

Apr\u00e8s le d\u00eener, tout le monde se rend au Sonar<\/strong><\/a>, l’\u00e9v\u00e9nement musical incontournable de l’\u00e9t\u00e9 catalan, la vingt-cinqui\u00e8me \u00e9dition a vu des artistes comme Gorillaz, Bonobo, Diplo…<\/strong> impossible de ne pas danser jusqu’\u00e0 l’aube ! Mais, comme le dit le proverbe italien, \u00ab\u00a0Le soir les lions, le lendemain….\u00a0\u00bb. Voici donc une suggestion, sign\u00e9e Wakapedia, pour vous remettre sur pied : La Flauta<\/strong>, un bar \u00e0 tapas, bon march\u00e9 et d\u00e9licieux, id\u00e9al pour se d\u00e9barrasser de la faim et de la fatigue apr\u00e8s une nuit blanche.<\/p>\n

Ces deux jours de soleil-mer-relax-musique-f\u00eate sont pass\u00e9s tr\u00e8s vite, mais nous en avons un tr\u00e8s bon souvenir et ils nous ont vraiment permis de changer notre vision de la marque. Apr\u00e8s avoir port\u00e9 et v\u00e9cu Desigual<\/strong>, nous n’avons plus de doutes : les couleurs et les motifs doivent \u00eatre port\u00e9s avec l\u00e9g\u00e8ret\u00e9 et assortis sans crainte. Etre soi-m\u00eame et s’exprimer librement, m\u00eame \u00e0 travers ses v\u00eatements, doit \u00eatre un droit – voire un devoir – de chacun !<\/p>\n

Gracias, Desigual !<\/strong><\/p>\n

\"\"<\/p>\n

Description: Sara Waka<\/em><\/strong><\/p>\n

Edited by: Camille Brunet<\/em><\/strong><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Barcelone, capitale de la Catalogne, est la destination touristique id\u00e9ale pour un weekend fiesta-sieste-tapas. Connue pour sa richesse artistique et architecturale, des excentriques r\u00e9alisations d\u2019Antonio Gaud\u00ed au Mus\u00e9e Picasso en passant par la Fondation Mir\u00f3, ses bodegas et la vie nocturne fr\u00e9n\u00e9tique, Barcelone offre au visiteur de nombreuses distractions. Wakapedia a pass\u00e9 un weekend atypique […]<\/p>\n","protected":false},"author":1,"featured_media":5121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,1344],"tags":[1323,1324,1321,1322,1320,1312,1313,1314,1315,1316,1317,1318,1319,61,662,54,509,560],"class_list":["post-5107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lets-go","category-spain","tag-1323","tag-1324","tag-1321","tag-1322","tag-barcelonata","tag-anewdesigual","tag-thomas-meyer","tag-desigual-is-not-the-same","tag-christian-lacroix","tag-jean-paul-goude","tag-desigual","tag-ricardo-bofil","tag-la-flauta","tag-sara-waka","tag-camille-brunet","tag-federica-forte","tag-edoardo-parenti","tag-yoka-miyano"],"acf":[],"yoast_head":"\nDesigual Experience - Wakapedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wakapedia.it\/fr\/desigual-experience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desigual Experience - Wakapedia\" \/>\n<meta property=\"og:description\" content=\"Barcelone, capitale de la Catalogne, est la destination touristique id\u00e9ale pour un weekend fiesta-sieste-tapas. 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