{"id":1245,"date":"2014-02-08T15:17:40","date_gmt":"2014-02-08T14:17:40","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=1245"},"modified":"2017-06-23T19:38:38","modified_gmt":"2017-06-23T17:38:38","slug":"msgm","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/fr\/msgm\/","title":{"rendered":"MSGM\uff08\u30a8\u30e0\u30a8\u30b9\u30b8\u30fc\u30a8\u30e0\uff09"},"content":{"rendered":"

MSGM<\/a>est une marque de mode italienne produite en collaboration avec le groupe Paolini et distribu\u00e9e par Riccardo Grassi Showroom<\/a>\u00e0 Milan.<\/p>\n

Gr\u00e2ce \u00e0 une capacit\u00e9 inn\u00e9e d\u2019intercepter les tendances du moment, cette marque a obtenu en peu de temps un succ\u00e8s national et international. Son cr\u00e9ateur, Massimo Giorgetti<\/strong> (n\u00e9 en 1977<\/strong> \u00e0 Rimini), a toujours eu une passion pour la mode.<\/p>\n

Enfant il admirait avec extase les \u00e9toffes et les tissus travaill\u00e9s dans l\u2019entreprise familiale. Apr\u00e8s avoir travaill\u00e9 dans des bureaux de style puis comme consultant dans d\u2019importantes maisons de mode italienne et \u00e9trang\u00e8re, Massimo d\u00e9cide de mettre \u00e0 profit son exp\u00e9rience en lan\u00e7ant sa propre collection de jeans, vestes et accessoires qui ont tout de suite r\u00e9v\u00e9l\u00e9 un caract\u00e8re contemporain, une pr\u00e9dilection pour les couleurs vives et une attention pour la qualit\u00e9 des tissus.<\/strong> L\u2019originalit\u00e9 des chefs s\u2019est ensuite renforc\u00e9e avec l\u2019utilisation d\u2019imprim\u00e9s, motifs et inspirations tir\u00e9s du monde de l\u2019art, du cin\u00e9ma et de la musique.<\/p>\n

MSGM<\/strong>est une vraie r\u00e9v\u00e9lation: jamais \u00e9gale \u00e0 elle-m\u00eame, cette marque a trouv\u00e9 les cl\u00e9s pour attirer et surprendre.<\/p>\n

\"composizione-msgm-1\"<\/a>Fashion Show MSGMP<\/strong>OINT DE VUE WAKAPEDIA<\/strong><\/p>\n

J\u2019ai rencontr\u00e9 Massimo Giorgetti<\/strong>\u00e0 Paris lors d\u2019un ap\u00e9ritif \u00e0 l\u2019h\u00f4tel Plaza Ath\u00e9n\u00e9e avant la soir\u00e9e Kenzo<\/a>–<\/strong>Toilet Paper<\/a>.<\/strong>A cette occasionje voulais arborer sur moi le logo de Toilette Paper mais je ne savais pas o\u00f9 le mettre. Massimo, avec son oeil expert de styliste et de fashion designer m\u2019a conseill\u00e9 de le mettre sur mon soutien-gorge et j\u2019ai d\u00e9cid\u00e9 de l\u2019\u00e9couter ! C\u2019est ainsi que, dans l\u2019un des h\u00f4tels les exclusifs de Paris, je me suis retrouv\u00e9e en compagnie de Massimo Giorgetti et l\u2019assistant de Pierpaolo Ferrari<\/a>, Alberto Zanetti<\/a>, \u00e0 coudre ce petit logo \u00e0 la droite de mon soutien-gorge. Quelque chose \u00e0 faire dans le lieu le plus chic de la ville lumi\u00e8re !!! C\u2019est justement pendant cette dr\u00f4le de parenth\u00e8se que j\u2019ai connu Massimo Giorgetti<\/strong>, une personne qui connait actuellement un grand succ\u00e8s dans le monde de la mode. Ses vestes et sa collection sont d\u00e9sormais hyper reconnaissables et tr\u00e8s recherch\u00e9es \u00e0 Milan. Un vrai boom international pour lui ! Voici ce qu\u2019il m\u2019a racont\u00e9 de son travail et de ses passions\u2026<\/p>\n

\"composizione-msgm-2\"<\/a>

Massimo Giorgetti and my brassier – photo by: Sara Waka<\/p><\/div>\n

\"IMG_0935\"<\/a>

Splendide fantasie dei tessuti MSGM<\/p><\/div>\n

Massimo<\/strong>: Sono Massimo Giorgetti<\/strong> (con un pezzo di biscotto del Mulino Bianco in bocca)<\/p>\n

\u00a0<\/strong><\/p>\n

Sara Waka<\/strong>: Ciao, je suis Sara Waka! Excuse-moi si je te d\u00e9range \u00e0 l\u2019heure du th\u00e9 (l\u2019interview\u00e9 \u00e9tait en train de go\u00fbter, mais je n\u2019ai pas h\u00e9sit\u00e9 \u00e0 le d\u00e9ranger, ndr). Comment tu t\u2019appelles ?<\/p>\n

 <\/p>\n

Massimo<\/strong>: Je suisMassimo Giorgetti<\/strong> (avec un morceau de g\u00e2teau Mulino Bianco dans la bouche)<\/p>\n

Sara Waka<\/strong>: Pourquoi as-tu choisi le sigle MSGM<\/strong>qui est difficile \u00e0 prononcer en italien?<\/p>\n

Massimo<\/strong>: Parce que ce sont les initiales des quatre personnes qui m\u2019ont motiv\u00e9 pour me lancer dans ce projet et avec qui j\u2019ai commenc\u00e9 cette aventure. Mais je ne peux pas en dire plus. Et en plus ce n\u2019est pas si compliqu\u00e9, pour les italiens ou les anglais\u2026 c\u2019est assez polyvalent et international.<\/p>\n

Sara Waka<\/strong>: Je voulais te f\u00e9liciter pour le dernier d\u00e9fil\u00e9 homme, j\u2019ai ador\u00e9! Allez, explique-nous le concept de ta marque.<\/p>\n

Massimo<\/strong>: Couleurs, imprim\u00e9s, rayures et beaucoup de folie!<\/p>\n

Sara Waka<\/strong>: La collaboration avec Toilet Paper <\/a>c\u2019\u00e9tait de la folie!! C\u2019\u00e9tait ton id\u00e9e ?<\/p>\n

Massimo<\/strong>: Non, l\u2019id\u00e9e est venue de Maurizio Cattelan<\/a>: c\u2019est lui qui, apr\u00e8s avoir vu mes chemises au Plastic<\/a>\u00e0 Milan (bo\u00eete de nuit milanaise, ndr), a voulu me conna\u00eetre. Au d\u00e9but il m\u2019a demand\u00e9 de l\u2019habiller et puis un jour il m\u2019a envoy\u00e9 quelques photos du Toilet Paper qui pourraient m\u2019inspirer. Et voil\u00e0 : ces images ont fini sur certaines de mes vestes et c\u2019\u00e9tait g\u00e9nial. Mais on n\u2019en restera pas l\u00e0 !<\/p>\n

Sara Waka<\/strong>: Ah oui? To be continued<\/em>alors! Personnellement j\u2019aime beaucoup ta marque car c\u2019est un mix entre le style sportif, l\u2019\u00e9l\u00e9gance et la \u00ab\u00a0mignonnerie\u00a0\u00bb, c\u2019est d\u2019ailleurs pour \u00e7a que c\u2019est un succ\u00e8s fou au Japon\u2026 c\u2019est donc parfait pour Wakapedia<\/strong> !J\u2019ai vu que ces collaborations avec le milieu artistique te stimulent et que tu aimes les re-proposer dans tes collections\u2026<\/p>\n

Massimo<\/strong>: Oui c\u2019est tout \u00e0 fait \u00e7a. Par exemple cette ann\u00e9e j\u2019ai travaill\u00e9 avec un artiste milanais qui vit \u00e0 Boston et qui s\u2019appelle Luca De Gaetano<\/strong>. Et puis j\u2019ai aussi collabor\u00e9 avec un photographe\u2026 bref l\u2019art m\u2019a toujours plu et j\u2019adore l\u2019int\u00e9grer \u00e0 ma marque, il y aura de belles nouveaut\u00e9s!<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sara Waka<\/strong>: Carr\u00e9ment!<\/p>\n

Massimo<\/strong>: Oui, je crois qu\u2019\u00e0 pr\u00e9sent l\u2019art est fondamental. Pas seulement pour sa valeur intrins\u00e8que, l\u2019art est aujourd\u2019hui une voie de sortie, c\u2019est la Beaut\u00e9 que nous recherchons tous.<\/p>\n

Sara Waka<\/strong>: On aime s\u2019\u00e9chapper de la r\u00e9alit\u00e9 de temps en temps, n\u2019est-ce pas? A propos de fuite, j\u2019ai su que tu as fait une fugue surr\u00e9elle au Japon r\u00e9cemment, quelle impression mon pays t\u2019a donn\u00e9 ?<\/p>\n

Massimo<\/strong>: Oui tout \u00e0 fait, j\u2019y suis all\u00e9 r\u00e9cemment pour la premi\u00e8re fois et j\u2019ai ador\u00e9! J\u2019en suis tomb\u00e9 amoureux. J\u2019ai aim\u00e9 le fait que tout est de bon go\u00fbt : les v\u00eatements, l\u2018ameublement, le service, le secteur du luxe. Le bon go\u00fbt et un amour pour la Beaut\u00e9 qui m\u2019ont touch\u00e9 et m\u2019ont ravi. J\u2019ai fait une superbe promenade \u00e0 pied dans certains quartiers de Tokyo et cela a \u00e9t\u00e9 une des plus belles exp\u00e9riences de l\u2019ann\u00e9e, sans exag\u00e9rer. Malheureusement j\u2019avais beaucoup de rendez-vous professionnels, donc je n\u2019ai eu que quelques jours de \u00ab\u00a0temps libre\u00a0\u00bb et puis j\u2019\u00e9tais tr\u00e8s fatigu\u00e9 \u00e0 cause du d\u00e9calage horaire.<\/p>\n

Sara Waka<\/strong>: Oh oui, \u00e7a bouleverse \u00e9norm\u00e9ment! J\u2019ai cru comprendre que tu aimes beaucoup le mozuku<\/a>!<\/p>\n

Massimo<\/strong>: Ah oui? Et qu\u2019est-ce que c\u2019est?<\/p>\n

 <\/p>\n

Sara Waka<\/strong>: Lebrand manager di MSGM Japan<\/a>, Umano-san, m\u2019a racont\u00e9 que quand tu es all\u00e9 \u00e0 Osaka<\/a>, le restaurant japonais \u00e0 Milan, tu as pris ces petites algues grises typiques de l\u2019\u00eele japonaise deOkinawa<\/a>.<\/strong>Tu aimes go\u00fbter les plats un peu particuliers\u2026<\/p>\n

Massimo<\/strong>: Ah oui, je suis tr\u00e8s curieux et j\u2019aime beaucoup la cuisine japonaise dans son ensemble. Pour moi ce n\u2019est pas que des sushis, cela serait trop r\u00e9ducteur\u2026 j\u2019aime tous leurs plats, m\u00eame ceux moins connus.<\/p>\n

Sara Waka<\/strong>: A ce propos, on m\u2019a racont\u00e9 une histoire vraiment amusante: tu \u00e9tais dans un des bars de Muji \u00e0 boire un caf\u00e9 et tu t\u2019es br\u00fbl\u00e9 la langue en utilisant une paille pour boire ton caf\u00e9. Tu n\u2019es pas le premier italien que je vois faire cela\u2026<\/p>\n

Massimo<\/strong>: Oh mon Dieu, oui c\u2019est vrai\u2026 c\u2019\u00e9tait effrayant! (Rires)<\/p>\n

Sara Waka<\/strong>: Bien Max, mille mercis, c\u2019\u00e9tait tr\u00e8s amusant de parler avec toi. J\u2019ai une derni\u00e8re question : tu me fais un bisou ?<\/p>\n

Massimo<\/strong>: Bien s\u00fbr! Et on fait une photo !!<\/p>\n

Sara Waka<\/strong>: Je te remercie pour tous les su\u00e7ons que tu as laiss\u00e9 sur mon corps! Enfin ma veste\u2026 excuse-moi ! (Rires)<\/p>\n

\"IMG_0896\"<\/a>

Massimo et moi\u2026 et la superbe veste avec ses baisers by MSGM<\/p><\/div>\n

Description & Interview: Sara Waka<\/i><\/p>\n

Edited by: Federica Forte<\/i><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

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Son cr\u00e9ateur, Massimo Giorgetti (n\u00e9 en 1977 \u00e0 Rimini), a toujours eu […]<\/p>\n","protected":false},"author":7,"featured_media":3729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,5],"tags":[77,94,143,289,305,61,95,290,306,62,291,307,63,292,308,48,277,293,65,294,117,295,296,265,297,152,298,54,235,251,299,55,220,300,90,106,301,222,302,58,303,208,304,46,15],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-fashion","tag-pierpaolo-ferrari","tag-94","tag-143","tag-fashionshow","tag-305","tag-sara-waka","tag-95","tag-made-in-italy","tag-306","tag-sarawaka","tag-massimo-giorgetti","tag-307","tag-toilet-paper","tag-milano","tag-308","tag-arte","tag-277","tag-mulino-bianco","tag-65","tag-paoloni-group","tag-tokyo","tag-riccardo-grassi","tag-riccardo-grassi-showroom","tag-msgm","tag-show","tag-sfilate","tag-vogue-talents","tag-federica-forte","tag-paris","tag-251","tag-299","tag-giulia-bison","tag-220","tag-300","tag-yuliette","tag-japan","tag-301","tag-bjfox","tag-302","tag-maurizio-cattelan","tag-303","tag-milan","tag-304","tag-slide","tag-fashion"],"acf":[],"yoast_head":"\nMSGM\uff08\u30a8\u30e0\u30a8\u30b9\u30b8\u30fc\u30a8\u30e0\uff09 - Wakapedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wakapedia.it\/fr\/msgm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MSGM\uff08\u30a8\u30e0\u30a8\u30b9\u30b8\u30fc\u30a8\u30e0\uff09 - Wakapedia\" \/>\n<meta property=\"og:description\" content=\"MSGMest une marque de mode italienne produite en collaboration avec le groupe Paolini et distribu\u00e9e par Riccardo Grassi Showroom\u00e0 Milan. 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