{"id":6083,"date":"2021-10-05T08:24:58","date_gmt":"2021-10-05T06:24:58","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=6083"},"modified":"2025-06-09T11:40:53","modified_gmt":"2025-06-09T09:40:53","slug":"simon-fujiwara","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/en\/simon-fujiwara\/","title":{"rendered":"SIMON FUJIWARA"},"content":{"rendered":"<p><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara<\/strong> is a contemporary artist based in <strong>Berlin<\/strong>. He was born in <strong>1982<\/strong> near<strong> London<\/strong> to an English mother and a Japanese father. His multiform works, including paintings, installations, videos, and sculptures, are displayed in prestigious museums all over the world such as the <strong>Tate Modern<\/strong> in <strong>London<\/strong>, <strong>Palais de Tokyo<\/strong> in <strong>Paris<\/strong>, <strong>MoMa<\/strong> in <strong>New York<\/strong>, and the <strong>Tokyo Opera City Art Gallery<\/strong>.<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6116 alignright\" src=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/nj_nK2Yr94lI657LCZHaScKvtHntYLXU8ZSWeJlESjkhBPKJPQeknCsqdMCaPrOmeRTKkgMDVTduCt4i8V2OdC9pCgnGXN0qNwM7C68b5ImPFhp4XiYLpQnfCByabEzvJTGURFk.jpg\" alt=\"\" width=\"351\" height=\"468\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/nj_nK2Yr94lI657LCZHaScKvtHntYLXU8ZSWeJlESjkhBPKJPQeknCsqdMCaPrOmeRTKkgMDVTduCt4i8V2OdC9pCgnGXN0qNwM7C68b5ImPFhp4XiYLpQnfCByabEzvJTGURFk.jpg 384w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/nj_nK2Yr94lI657LCZHaScKvtHntYLXU8ZSWeJlESjkhBPKJPQeknCsqdMCaPrOmeRTKkgMDVTduCt4i8V2OdC9pCgnGXN0qNwM7C68b5ImPFhp4XiYLpQnfCByabEzvJTGURFk-225x300.jpg 225w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/> <\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\">A mix of politics, current events, autobiographical elements, and fiction, his art challenges the common perception and stereotypes around concepts of <i>object<\/i>, <i>product, invention<\/i>and <i>authenticity<\/i>. Among his most emblematic works are the full-scale replica of <strong>Ann Frank<\/strong>\u2019s house in<strong> Amsterdam<\/strong> (<strong>Hope house, 2017<\/strong>), a series of abstract paintings based on the pigments of the facial skin of German chancellor <strong>Angela Merkel<\/strong> (<strong>Masks (Merkel F6.1), 2016<\/strong>) and the immersive installation that simulates the public\u2019s experience at a theme park like Disneyland (<strong>Empathy, 2018<\/strong>). <\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\">Until September<strong> 27<\/strong>, <strong>2021,<\/strong> <strong>Milan<\/strong>\u2019s <a href=\"https:\/\/www.fondazioneprada.org\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Prada Foundation<\/strong><\/a> presents a monographic and site-specific exhibition called \u201c<strong>Who the B<\/strong><\/span><strong><span lang=\"DA\">\u00e6<\/span><\/strong><span lang=\"IT\"><strong>r<\/strong>\u201d that introduces a cartoon character invented by the artist. \u201cWho\u201d is a bear without a specific identity. They don\u2019t have a sex, race, gender, or age; they are an image that tries to define <\/span><span lang=\"EN-US\">themself<\/span><span lang=\"IT\">in world of other images and can transform <\/span><span lang=\"EN-US\">themself<\/span><span lang=\"IT\">into whatever they want or whatever they meet in the world. In this universe of extreme liberty, Who can transcend time and space, be a subject or an object, anyone and no one.<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\">Through drawings, collages, sculpture, and animation, the artist invites the public to follow the evolutionary journey of his fictitious character as it unfolds in a large bear-shaped labyrinth. Starting from Who\u2019s birth, marked by a simple graphic stroke, we are then witness to various happy as well as traumatic events that punctuate their existence. The story is a metaphor for the perennial search for an authentic self in a society dominated by social media and hyper-speed production and consumption of images.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6109\" src=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-4-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-4-1024x682.jpg 1024w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-4-300x200.jpg 300w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-4-768x512.jpg 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-4-210x140.jpg 210w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-4-240x160.jpg 240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 class=\"Body\"><span lang=\"IT\">WAKAPEDIA&#8217;S SIMON FUJIWARA<\/span><\/h3>\n<p class=\"Body\"><span lang=\"IT\">We met Simon in <strong>Milan<\/strong>, not long after the opening of his exhibition at the <strong>Prada Foundation<\/strong>. What struck us the most (besides his good looks) was his kind, sweet, gentle, and calm disposition &#8211; just like a teddy bear. Sara felt an immediate connection with him because they are both Japanese mixed with other cultures. <strong>Simon<\/strong> is Japanese-English and wants to obtain German citizenship because he has had it with the (Divided) Kingdom and Sara is the most Neapolitan of all the Japanese born in <strong>Milan<\/strong>. In this interesting interview, Simon was generous and spoke to us passionately about the eccentric and fantastic genesis of his project \u201c<strong>Who the B\u00e6r<\/strong>\u201d and how he imagines developing it in the future. A future that will surely be more than rosy for this young talent who &#8211; at less that <strong>40<\/strong> years old &#8211; already has a place in the greatest museums in the world. In conclusion, we are sure that this is only the beginning for the peaceful Simon Fujiwara and his bear. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6110\" src=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Simon-Fujiwara-Ph-Miro-Kuzmanovic-Kunsthaus-Bregenz-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Simon-Fujiwara-Ph-Miro-Kuzmanovic-Kunsthaus-Bregenz-1024x768.jpg 1024w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Simon-Fujiwara-Ph-Miro-Kuzmanovic-Kunsthaus-Bregenz-300x225.jpg 300w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Simon-Fujiwara-Ph-Miro-Kuzmanovic-Kunsthaus-Bregenz-768x576.jpg 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Simon-Fujiwara-Ph-Miro-Kuzmanovic-Kunsthaus-Bregenz.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Hi <strong>Simon<\/strong>, it\u2019s so nice to meet you! Not only because you are a great artist, but also because we are similar: you\u2019re Anglo-Japanese and I\u2019m Italo-Japanese, two mutts with a double culture! Does this cause an identity crisis in you as well?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara:<\/strong> I\u2019m always having an identity crisis. (Laughter)<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> How old are you?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> <strong>38<\/strong>.<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> I\u2019m <strong>33<\/strong>.<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> Well, prepare yourself because the crisis just gets worse! (Laughter)<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Let\u2019s talk about your exhibition at the <strong>Prada Foundation<\/strong>. I found it really interesting and moving. Being part of the life and evolution of the bear stirred up a lot of contrasting emotions in me. Can you explain the concept at the root of this project?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> The idea of a cartoon character didn\u2019t come to me right away. Last year, during the first lockdown, I started to make collages and to draw as a way to deal with the isolation. The only link we had to the outside world was via imagery. We were all at home, with the TV and screens on all the time. <strong>This bombardment of images, especially those linked to the Black Lives Matter movement and issues of race and gender, pushed me to reflect on and re-evaluate my positions. I wanted to create a body that could manifest all these ideas. So I started to work on a cartoon character, Who the B\u00e6r, which is halfway between a character and a symbol. A cartoon character is a being that possesses a personality and a life, but is also an object. Because it is not human, it doesn\u2019t have to worry about how to act, how to think, and who it is.<\/strong> In the past there have been debates about the personalities of cartoon characters that were seen as representations of chauvinist, racist, and supremacist ideas &#8211; think of Tintin in <strong>Africa<\/strong>! I wanted to get away from this system and propose another vision with <strong>Who the B\u00e6r<\/strong>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6112\" src=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-19-1024x694.jpg\" alt=\"\" width=\"1024\" height=\"694\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-19-1024x694.jpg 1024w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-19-300x203.jpg 300w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/09\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-19-768x521.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Were you influenced by Japanese cartoons?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> I really like Doraemon, so maybe the colors I chose for <strong>Who the B\u00e6r<\/strong>, yellow and blue, come from there. But what fascinates me the most about cartoons is the analysis of the drawings, the precise design, and the meticulous construction of character. It is a very emotional moment when you finish creating a character. <\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>I\u2019m interested in the relationship to an image that refers to itself, which is something important to think about nowadays. We live in an era in which entertainment, marketing, and self-promotion on social networks are extremely controlled and branded. In the exhibition, we can see a bear do all the things that we cannot do &#8211; which is cathartic! Who refers to everyone and does not exclude anyone because he doesn\u2019t have an identity, race, age, or gender. They can be everyone or no one.<\/strong> This is the purview of an image.<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\">When I started to draw, I thought about how current society obliges us to take a position and be critical about a lot of things: don\u2019t buy this water because it is owned by a multinational corporation, don\u2019t eat this food because it contains toxic ingredients. Everything is problematic. It\u2019s good to be conscious, but it doesn\u2019t leave space for freedom, for lightheartedness, or for fun, especially if you have a bit of common sense and if you are on the left. In short, fun is only for the right! So I said to myself:<strong> imagine a creature that can do everything they want to do, be everything they want to be &#8211; a car, a cookie, or Greta Thunberg &#8211; without hierarchy. I like the fact that I gave birth to a creature who is hungry for new experiences and that consumes everything without restrictions. It\u2019s really liberating. <\/strong><\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Who is the bear? Are they you?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> Who is more than me because I am a limited human being. The bear is an image. Therefore, they are everything and their opposite, they are whatever you want them to be. <\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Do you think that the pandemic influenced your artistic practice? Was it a source of inspiration for you?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> Absolutely. Without coronavirus, <strong>Who the B\u00e6r<\/strong> would probably not exist. Before the pandemic, I had a lot of projects in coproduction, a lot of collaborations. I traveled frequently to different countries. Then, everything stopped and I asked myself: what can I do now? I started to draw, make collages, and create hand-made objects. Many people started making banana bread or TikTok videos, I got to work on cartoons! (Laughter)<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Given the fact that you\u2019re Anglo-Japanese, why aren\u2019t there references to Japan in this project?<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> Maybe I will make a new chapter of <strong>Who the B\u00e6r<\/strong> in relation to Japan. This exhibition for me was like an aperitif, a first taste. The project will develop and take on new shapes in the future. <\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> That would be fantastic!<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Simon Fujiwara :<\/strong> Who knows? Maybe the bear will become a sort of mascot for the <strong>2022<\/strong> Olympics in <strong>Japan<\/strong> and we will find him again in the stadium. (Laughter)<\/span><\/p>\n<p class=\"Body\"><span lang=\"IT\"><strong>Wakapedia :<\/strong> Dear <strong>Simon<\/strong>, I can\u2019t wait to discover what you will invent next time!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6118\" src=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-21-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-21-1024x683.jpg 1024w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-21-300x200.jpg 300w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-21-768x512.jpg 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-21-210x140.jpg 210w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2021\/10\/Who-the-Baer-Simon-Fujiwara-Foto-Andrea-Rossetti-21-240x160.jpg 240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p align=\"right\"><strong><em>Description &amp; Interview: Sara Waka<\/em><\/strong><\/p>\n<p align=\"right\"><strong><em>Edited by: Kassandra Frua De Angeli<\/em><\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Simon Fujiwara is a contemporary artist based in Berlin. He was born in 1982 near London to an English mother and a Japanese father. His multiform works, including paintings, installations, videos, and sculptures, are displayed in prestigious museums all over the world such as the Tate Modern in London, Palais de Tokyo in Paris, MoMa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,2],"tags":[1747,1748,1749,1750,1751,1741,1742,1743,1744,1745,1746,46],"class_list":["post-6083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-arts","tag-1747","tag-1748","tag-1749","tag-1750","tag-1751","tag-simon-fujiwara","tag-who-the-baer","tag-hope-house","tag-1744","tag-ors","tag-anglo-giapponese","tag-slide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SIMON FUJIWARA - Wakapedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wakapedia.it\/en\/simon-fujiwara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIMON FUJIWARA - Wakapedia\" \/>\n<meta property=\"og:description\" content=\"Simon Fujiwara is a contemporary artist based in Berlin. 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