{"id":5895,"date":"2020-11-17T07:44:06","date_gmt":"2020-11-17T06:44:06","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=5895"},"modified":"2020-11-17T13:26:51","modified_gmt":"2020-11-17T12:26:51","slug":"anteprima-ss21","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/en\/anteprima-ss21\/","title":{"rendered":"ANTEPRIMA ss21"},"content":{"rendered":"<p><\/p>\n<p class=\"Default\"><span lang=\"IT\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5927 alignleft\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/Anteprima-SS21-004-683x1024.jpg\" alt=\"\" width=\"320\" height=\"480\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/Anteprima-SS21-004.jpg 683w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/Anteprima-SS21-004-200x300.jpg 200w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>Nowadays &#8211; and especially <\/span><span lang=\"EN-US\">since the beginning of the health crisis<\/span><span lang=\"IT\">&#8211; a marked trend toward digitalization is touching many\u00a0<\/span><span lang=\"EN-US\">sectors, including fashion. We have <\/span><span lang=\"IT\">participated\u00a0<\/span><span lang=\"EN-US\">in our <\/span><span lang=\"IT\">own <\/span><span lang=\"EN-US\">way <\/span><span lang=\"IT\">in\u00a0<\/span><span lang=\"EN-US\">this new way of communication. <\/span><\/p>\n<p class=\"Default\"><span lang=\"EN-US\">The Wakapedia team worked with creative agency <a href=\"https:\/\/www.motel409.com\" target=\"_blank\" rel=\"noopener\"><strong>Motel409<\/strong><\/a> on the production and creative direction of the <\/span><span lang=\"IT\">campaign for the <\/span><span lang=\"EN-US\"><strong>spring\/summer<\/strong> <strong>2021<\/strong> collection of Japanese designer<strong> Izumi Ogino<\/strong><\/span><span lang=\"AR-SA\">\u2019<\/span><span lang=\"EN-US\">s brand <\/span><a href=\"https:\/\/en.anteprima.com\" target=\"_blank\" rel=\"noopener\"><strong><i><span lang=\"DE\">ANTEPRIMA<\/span><\/i><\/strong><\/a><span lang=\"IT\">.<\/span><\/p>\n<p class=\"Default\"><span lang=\"EN-US\">The unease <\/span><span lang=\"IT\">surrounding the\u00a0<\/span><span lang=\"EN-US\">Covid <\/span><span lang=\"IT\">pandemic did\u00a0<\/span><span lang=\"EN-US\">non discourage us <\/span><span lang=\"IT\">from <\/span><span lang=\"EN-US\">accep<\/span><span lang=\"IT\">ting <\/span><span lang=\"EN-US\">the mission t<\/span><span lang=\"IT\">o work on\u00a0<\/span><span lang=\"EN-US\">such an interesting project. <\/span><\/p>\n<p class=\"Default\"><span lang=\"EN-US\">This is the story of how our film\u00a0<\/span><span lang=\"EN-US\">for the\u00a0SS<strong>21\u00a0<\/strong><\/span><strong><i><span lang=\"IT\">ANTEPRIMA <\/span><\/i><\/strong>collection\u00a0<i><\/i><span lang=\"EN-US\">was born. It was released for the first time on September <strong>24<\/strong>, <strong>2020<\/strong>. <\/span><span lang=\"IT\">\u00a0<\/span><\/p>\n<p class=\"Default\"><b><u><span lang=\"DE\">ANTEPRIMA,\u00a0<\/span><span lang=\"IT\">a <\/span><\/u><\/b><b><u><span lang=\"EN-US\">brand that unites Japan and Italy<\/span><\/u><\/b><\/p>\n<p class=\"Default\"><span lang=\"IT\"><strong>Izumi Ogino<\/strong> was\u00a0<\/span><span lang=\"EN-US\">the only female Japanese designer <\/span><span lang=\"IT\">to <\/span><span lang=\"EN-US\">participate in <strong>Milan Fashion Week<\/strong> this year. This <\/span><span lang=\"IT\">fact\u00a0<\/span><span lang=\"EN-US\">is significant for Wakapedia\u00a0<\/span><span lang=\"IT\">because our <\/span><span lang=\"EN-US\">team is comprised exclusively <\/span><span lang=\"IT\">of\u00a0<\/span><span lang=\"EN-US\">young professional women who\u00a0<\/span><span lang=\"IT\">often work between <\/span><span lang=\"EN-US\"><strong>Italy<\/strong> and <strong>Japan<\/strong>.<\/span><\/p>\n<p class=\"Default\"><span lang=\"EN-US\">Founded in <strong>1993<\/strong>, maison <\/span><strong><i><span lang=\"IT\">ANTEPRIMA <\/span><\/i><\/strong><span lang=\"EN-US\">has officially participated in <strong>Milan Fashion Week <\/strong>since <strong>1998<\/strong>. This unique brand <\/span><span lang=\"IT\">has a knack for uniting the essence of Italian style with the attention to detail and refined minimalism of Japanese culture. Among the <strong>600<\/strong>+ garments the brand produces, the real icon is the <\/span><i><strong><span lang=\"EN-US\">ANTEPRIMA WIREBAG<\/span><\/strong><span lang=\"IT\">. <\/span><\/i><span lang=\"IT\">W<\/span><span lang=\"EN-US\">omen wear <\/span><span lang=\"IT\">these\u00a0<i><\/i>hand<i>&#8211;<\/i>made, delicate mesh bags\u00a0<\/span><span lang=\"EN-US\">in all seasons\u00a0<\/span><span lang=\"IT\">and for all occasions. <\/span><\/p>\n<p class=\"Default\"><b><u><span lang=\"IT\">The Anteprima Spring\/Summer 2021 Collection<strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5928 alignright\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-022-683x1024.jpg\" alt=\"\" width=\"320\" height=\"479\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-022-683x1024.jpg 683w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-022-200x300.jpg 200w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-022-768x1152.jpg 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-022.jpg 840w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/strong><\/span><\/u><\/b><\/p>\n<p class=\"Default\"><span lang=\"IT\">This season, brands launched their <strong>spring\/summer<\/strong> <strong>2021<\/strong> collections in new and innovative ways to adapt to the pandemic. Some brands organized runway shows with limited numbers of guests to maintain social distancing, while others presented their collections digitally with videos released on a date specified by the <\/span><strong><span lang=\"EN-US\">National Chamber of<\/span><span lang=\"IT\">\u00a0Italian\u00a0<\/span><span lang=\"EN-US\">Fashion\u00a0<\/span><\/strong><span lang=\"IT\">(Camera Nazionale della Moda Italiana)<\/span><span lang=\"IT\">.<\/span><\/p>\n<p class=\"Default\"><strong><i><span lang=\"IT\">ANTEPRIMA <\/span><\/i><\/strong><span lang=\"IT\">chose the latter to reveal a new collection of minimal looks with soft silhouettes and natural colors like earth brown, burnished black, and stone grey. The materials are elegant and light yet strong. The new knitwear, for example, is <\/span><span lang=\"NL\">fluid<\/span><span lang=\"IT\">, comfortable, and creates harmony between the body and its environment. New colors, sizes, and shapes of the celebrated <\/span><i><span lang=\"EN-US\">Wirebag<\/span><\/i><span lang=\"IT\">complement the natural feminine clothing. As always, the shimmering, reflective texture of the <\/span><i><span lang=\"EN-US\">Wirebag <\/span><\/i><span lang=\"IT\">makes any look pop. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/o5L7-ZGBZsg\" width=\"100%\" height=\"500px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"Default\"><b><u><span lang=\"IT\">\u201cDear Wonder Women\u201d is plural<\/span><\/u><\/b><\/p>\n<p class=\"Default\"><span lang=\"IT\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5929 alignleft\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-010-683x1024.jpg\" alt=\"\" width=\"320\" height=\"480\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-010-683x1024.jpg 683w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-010-200x300.jpg 200w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-010-768x1152.jpg 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-010.jpg 840w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>The collection presentation film opens with the voice of creative director <strong>Izumi Ogino<\/strong> reading a poem. Diverse\u00a0<\/span><span lang=\"EN-US\">models dressed in the new collection\u00a0<\/span><span lang=\"IT\">inhabit a beautiful sequence of outdoor <\/span><span lang=\"EN-US\">spring <\/span><span lang=\"IT\">scenes and monochromatic studio scenes. They each read in turn from the works of four poets of different nationalities: <\/span><span lang=\"DE\"><strong>Medha Sharma<\/strong>, <strong>Ashley Lord<\/strong>, <strong>Celine Zabad<\/strong><\/span><span lang=\"IT\">, and <strong>Tabasco Napoleon Tanaka<\/strong>. The poems were chosen because they are about the inner strength of women and of the beauty of nature. The title <\/span><strong><span lang=\"DE\">&#8220;Dear Wonder Women<\/span><\/strong><span lang=\"IT\"><strong>\u201d<\/strong> puts emphasis, like the poems, on the temporal beauty and independence of women and on the <\/span>allure\u00a0<span lang=\"IT\">and purity of nature.<\/span><\/p>\n<p class=\"Default\"><span lang=\"IT\">With this new collection, <\/span><i><span lang=\"DE\"><strong>ANTEPRIMA<\/strong>\u00a0<\/span><\/i><span lang=\"IT\">sends an important message that every woman should know that she has the strength and beauty to be a <\/span><span lang=\"AR-SA\">\u201c<\/span><span lang=\"DE\">Wonder Woman<\/span><span lang=\"IT\">\u201d. <strong>The use of the plural form <i>women\u00a0<\/i>shows that the brand chooses to relate to all women and not just to a specific type of woman.<\/strong> <strong>It is a manifesto against a society in which women can\u2019t always express themselves <\/strong><\/span><strong><span lang=\"EN-US\">freely\u00a0<\/span><span lang=\"IT\">and show their strength. <\/span><\/strong><\/p>\n<p class=\"Default\"><span lang=\"IT\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5930 alignright\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-014-683x1024.jpg\" alt=\"\" width=\"320\" height=\"479\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-014-683x1024.jpg 683w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-014-200x300.jpg 200w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-014-768x1152.jpg 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2020\/11\/anteprima-ss21-014.jpg 840w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>We would also like to take this opportunity to ask the women reading this article to reflect on the following. <strong>Are you aware of the power you posses?<\/strong> <strong>Do you know how to manifest it and not repress it? Can you be a Wonder Woman every day for yourself and not for others?<\/strong> We really hope that this short film &#8211; made with <\/span><span lang=\"EN-US\">passion and enthusiasm<\/span><span lang=\"IT\">&#8211; reminds women that they are splendid, not only because of their physical appearance but also because of their inner strength.<br \/>\n<\/span><\/p>\n<p class=\"Default\"><span lang=\"IT\">\u00a0<\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nowadays &#8211; and especially since the beginning of the health crisis&#8211; a marked trend toward digitalization is touching many\u00a0sectors, including fashion. We have participated\u00a0in our own way in\u00a0this new way of communication. The Wakapedia team worked with creative agency Motel409 on the production and creative direction of the campaign for the spring\/summer 2021 collection of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,34,32],"tags":[1707,1708,1709,1710,1711,1712,1692,1688,1689,1690,1691,1679,1382,1351,1345,61,64,69,55],"class_list":["post-5895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-do","category-production","category-art-direction","tag-anteprima-campagne","tag-dear-wonder-women","tag-medha-sharma","tag-ashley-lord","tag-celine-zabad","tag-tabasco-napoleon-tanaka","tag-1692","tag-anteprima-izumiogino","tag-milanofashionweek","tag-ss21","tag-dearwonderwomen","tag-motel409","tag-1382","tag-1351","tag-anteprima","tag-sara-waka","tag-wakapedia","tag-69","tag-giulia-bison"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ANTEPRIMA ss21 - Wakapedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wakapedia.it\/en\/anteprima-ss21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANTEPRIMA ss21 - Wakapedia\" \/>\n<meta property=\"og:description\" content=\"Nowadays &#8211; and especially since the beginning of the health crisis&#8211; a marked trend toward digitalization is touching many\u00a0sectors, including fashion. 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