{"id":4230,"date":"2017-04-20T07:32:33","date_gmt":"2017-04-20T05:32:33","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=4230"},"modified":"2019-05-16T19:51:37","modified_gmt":"2019-05-16T17:51:37","slug":"toiletpapermagazine","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/en\/toiletpapermagazine\/","title":{"rendered":"TOILETPAPER\uff08\u30c8\u30a4\u30ec\u30c3\u30c8\u30da\u30fc\u30d1\u30fc\u30de\u30ac\u30b8\u30f3\uff09"},"content":{"rendered":"

\"\"<\/b><\/strong><\/p>\n

TOILETPAPER\u00a0magazine\u00a0<\/strong>is the\u00a0Art Magazin<\/strong>e founded in\u00a02010<\/strong>\u00a0by contemporary artist\u00a0Maurizio Cattelan<\/strong> and fashion photographer\u00a0Pierpaolo Ferrai<\/strong>, who is well known for collaborations with brands such as Saatchi&Saatchi, Nike, Mercedes, Campari, Sony, Alitalia, Emporio Armani, Kenzo, Maison Kitsune.<\/em> Under the art direction of\u00a0Mic<\/strong>o<\/strong>l Talso\u00a0<\/strong>TOILETPAPER is published twice a year and can be found online or in bookstores with an artistic slant.<\/p>\n

When you hear the word TOILETPAPER, the first thing that comes to mind is the roll of paper found it toilets. Surprisingly however, when you google \u2018TOILETPAPER\u2019 the magazine is now the top result. This isn\u2019t a magazine for reading; it doesn\u2019t contain a single sentence of prose or even a single word. Instead, laid out over 23<\/strong>\u00a0pages are provocative conceptual artistic images. It\u2019s a mash-up of Tableau Vivant<\/em> <\/strong>and fashion.<\/strong><\/em> In a recent interview Pierpaolo described the magazine as like having a meal with a family from southern Italy: \u201c23 colours and flavours, coming together in one impactful meal. Blowing you away.\u201d<\/strong>Speaking of cuisine, TOILETPAPER has run collaborations with Italian crockery brand\u00a0Seletti<\/strong>\u00a0and interior design brand Gufram<\/strong>. Maurizio and Pierpaolo have also worked with fashion brands such as\u00a0MSGM<\/strong>,\u00a0KENZO<\/strong>,\u00a0Maison Kitsune<\/strong>, and taken over the covers of French newspapers Liberaci\u00f3n<\/strong> and Le Monde<\/strong> as well as Elle Japan<\/strong>. They\u2019ve adorned the windows of Paris<\/strong>\u2019 art museum, Palais de Tokyo<\/strong>, had a giant poster appear above New York<\/strong>\u2019s High Line Park<\/strong> and have exhibited at Kyotographie<\/strong> in\u00a0Kyoto<\/strong>. They mix it up with consistently stimulating pieces of work.<\/p>\n

What are the next surprises they have in store for us?<\/p>\n

\"\"<\/p>\n

TOILETPAPER Magazine \u2013 the birthplace of new phenomena<\/u><\/strong><\/p>\n

\"\"The project began suddenly. Maurizio and Pierpaolo were talking and thought, what would it be like to do something for ourselves rather than working for other people? – and TOILETPAPER was born It was to be an art magazine<\/strong>, one that channeled Cattelan\u2019s unique way of communicating via contemporary art and Ferrari\u2019s vision of the advertising and fashion industries. They took the medium of photography and filled it with surprising, provocative and paradoxical ideas.<\/strong><\/p>\n

The photos are the stars of the magazine, bold, colourful and full of contrast. There\u2019s a way of thinking and an irony to the work that recalls Pop Art<\/strong>, Dadaism<\/strong> and Surrealism<\/strong>. Sex<\/strong> and taboo<\/strong> topics go hand in hand, shaking up establishment perspectives, with an underlying strain of self-deprecating satire. They are taking aim at contemporary art critics, but doing so entirely visually, without writing a single word in their defense. Through their silent stand, TOILETPAPER has reached a broad demographic, bringing them a form of art that is tangible. And to reach an even broader audience, Cattelan and Ferrari keep pushing Pop Art to its limits. Andy Warhol<\/strong> brought Pop Art<\/strong> to the world with his Campbell Soup<\/strong> series\u2026 these guys are keeping it alive in the here and now.<\/p>\n

How to enjoy TOILETPAPER Magazine?<\/u><\/strong><\/p>\n

\"\"How should one unlock the mystery of an issue of TOILETPAPER Magazine<\/strong>? In order to best enjoy an editorial approach that seems to straddle genius and madness takes a little practice. Typically artists hesitate to explain the meaning behind their work. The key to unlocking meaning isn\u2019t something that is just handed out and there could be more than one meaning. So in order to help you guys lost in the maze of TOILETPAPER\u2019s genius\/madness<\/strong>, Wakapedia offers 4<\/strong> suggestions on how one may consume and enjoy TOILETPAPER Magazine<\/strong>!<\/p>\n

1) Ask yourself \u2013 do you actually like the image?<\/strong><\/p>\n

2) Look again to see if you can dig out whether there are any touch points or critiques in the image, perhaps aimed at society or contemporary art?<\/strong><\/p>\n

3) Learn more about Maurizio Cattelan and Pierpaolo Ferrari. As the key persons behind the magazine\u2019s creation learning more about their work and career will inform your view.<\/strong><\/p>\n

4) Finally, declare that this whole art thing is a waste of time and throw the magazine away.<\/strong><\/p>\n

For those who chose option 2<\/strong> and 3<\/strong>, here\u2019s a deeper look behind the scenes of TOILETPAPER.<\/h3>\n

Wakapedia:<\/strong> Why the name TOILETPAPER?<\/p>\n

\"\"Maurizio Cattelan:<\/strong> I think it\u2019s the best name. Don\u2019t you? TOILETPAPER is neither art nor photography; it is simply the paper that you wipe your bottom with! When you hear those words, what comes to mind? It\u2019s universal! But on the reverse side, there is an ironic interpretation. TOILETPAPER itself holds little value. But at the same time, is essential for all. Rich and poor, they all need bog roll!<\/strong><\/p>\n

Wakapedia:<\/strong> I assumed it was related to scatology that seems to pop up a lot in the artistic world!!<\/p>\n

Pierpaolo Ferrari:<\/strong> Maybe more of a Japanese art world thing?<\/p>\n

Wakapedia:<\/strong> Definitely not just the Japanese art world! Apparently Mozart<\/strong> was into stuff like that too. Anyway, next question! Some of the products you have created in your collaborations with other companies can be bought fairly cheaply at certain airport souvenirs shops. Is that not a negative for you as an artist?<\/p>\n

\"\"Maurizio Cattelan:<\/strong> Firstly, I don\u2019t really consider those objects of design to be pieces of art. It was made to be used by people in their daily lives, and when you see them you may think of Pop Art<\/strong> or you mind may recall Surrealism. But, for me, we are not actually selling such pieces of art, but rather as merchandising<\/em><\/strong>. I always thought that it would be interesting to take the images in TOILETPAPER and put them on items people use on a day to day basis like mugs or tote bags. It\u2019s a way for people to enjoy art, from an angle from outside the art world. We\u2019ve recently collaborated with BMW<\/strong>, and have worked with other fashion brands, and I feel frankly quite lucky to be able to accept challenges in fields other than just the artistic one\u2026 even your housekeeper could use one of our objects!<\/p>\n

Wakapedia:<\/strong> Ok, got it! So tomorrow I\u2019ll give my housekeeper Maria a TOILET-Seletti<\/strong><\/a> mug for her coffee, and let\u2019s see if she\u2019ll like it! Would you please tell us in confidence what the true meaning of TOILETPAPER Magazine<\/strong> is? We promise not to tell a soul!<\/p>\n