{"id":3086,"date":"2015-11-02T13:23:19","date_gmt":"2015-11-02T12:23:19","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=3086"},"modified":"2017-07-05T12:06:33","modified_gmt":"2017-07-05T10:06:33","slug":"swarovski","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/en\/swarovski\/","title":{"rendered":"SWAROVSKI\uff08\u30b9\u30ef\u30ed\u30d5\u30b9\u30ad\u30fc\uff09"},"content":{"rendered":"<p>Founded in <strong>1895<\/strong> by<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Daniel_Swarovski\" target=\"_blank\">Daniel Swarovski<\/a><\/strong><\/span>, glass-cutter and jeweler of Bohemian origin, the <span style=\"color: #000000;\"><strong>Swarovski International Holdings<\/strong><\/span>, is an <strong>Austrian<\/strong> company specializing in the creation and design of glass crystals.<br \/>\nThe famous brand logo in the shape of a swan is celebrating its <strong>120th <\/strong>birthday, and the brand finds itself in great shape on this important anniversary: <strong>2,560<\/strong> stores in over <strong>170<\/strong> countries and a turnover in <strong>2014<\/strong> that exceeded<strong> 2 billion<\/strong> Euros.<br \/>\nIn addition to impressive figures, <a href=\"http:\/\/www.swarovski.com\/Web_GB\/en\/index\" target=\"_blank\"><strong>Swarovski<\/strong><\/a> stands out for its strong philanthropic spirit: in <strong>2013<\/strong> they created the\u00a0<a href=\"http:\/\/www.swarovskifoundation.org\/\" target=\"_blank\"><strong>Swarovski Foundation<\/strong><\/a> (chaired by <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Nadja_Swarovski\" target=\"_blank\">Nadja Swarovski<\/a><\/strong>) with the aim of promoting and supporting initiatives and charities operating in three areas: <strong>artistic<\/strong>, <strong>social<\/strong> and <strong>environmental<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/cover-comp-swarowski.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3134\" alt=\"cover-comp-swarowski\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/cover-comp-swarowski.jpg\" width=\"650\" height=\"212\" \/><\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">WAKAPEDIA\u2019s SWAROVSKI<br \/>\n<\/span><\/strong><\/p>\n<p>As part of its commitment to the arts, <strong>Swarovski<\/strong> presented a new work at the <span style=\"color: #ff0000;\"><strong><a href=\"http:\/\/www.fiac.com\/paris\/en\" target=\"_blank\">FIAC<\/a><\/strong><\/span> (International Contemporary Art Fair) <strong>2015<\/strong> in <strong>Paris<\/strong> and gave <span style=\"color: #000000;\"><strong>Wakapedia<\/strong><\/span> stalwarts <strong>SaraWaka<\/strong> and <strong>Federica<\/strong> an exciting opportunity to get to know its creator via a whirlwind trip to Paris.<a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/FIAC_EXCLAMATION.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3137\" alt=\"Imprimer\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/FIAC_EXCLAMATION-300x257.jpg\" width=\"179\" height=\"153\" \/><\/a><\/p>\n<p>An amazing welcome awaited them: a wonderful guided tour of the <strong>Swarovski<\/strong> showroom where you can view past and present collections. And then they were housed in a beautiful hotel which &#8211; coincidently &#8211; sparkled with crystal decorations. Soft bathrobes, a royal bed, toast with a glass of champagne&#8230; <strong>SaraWaka<\/strong> fully felt like a princess, with crystals glistening all about, her soul spiraling in frozen fractals all around\u2026 if she could have only swapped her companion <strong>Federica<\/strong> for a talking snowman then she might have broken out into song &#8211; as it was she just found herself humming<em> \u201c The cold never bothered me anyway.\u201d<\/em> But the two of them were truly the <strong>Waka<\/strong> <strong>Queens of Swarovski<\/strong> for a night!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GwM3-PgqV1U\" height=\"315\" width=\"560\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\"><\/iframe><\/p>\n<p>The following day they went to the <strong>FIAC<\/strong>, electrified by the chance to closely observe a project supported by <strong>Swarovski Foundation<\/strong>. They had researched the work extensively, but the title itself &#8211; &#8220;<em>Pay No Attention to the Man Behind the Curtain<\/em>\u201d &#8211; had piqued their curiosity. Who doesn\u2019t want to know what&#8217;s behind the curtain, no?!<br \/>\nThis surprising installation, perched on the <strong>Balcon d&#8217;Honneur<\/strong> of the<span style=\"color: #ff0000;\"><strong> <a style=\"color: #ff0000;\" href=\"http:\/\/www.grandpalais.fr\/en\/discover-grand-palais\" target=\"_blank\">G<\/a><\/strong><\/span><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"http:\/\/www.grandpalais.fr\/en\/discover-grand-palais\" target=\"_blank\">rand Palais<\/a><\/strong><\/span>, is a creation of the American artist <strong>Wu Tsang<\/strong>. It was selected by <strong>Nadja Swarovski<\/strong> and the Director of <strong>FIAC<\/strong> <strong>Jennifer Flay<\/strong> for the launch of the &#8220;<em><strong>Swarovski SeriesCommission<\/strong><\/em>&#8220;, a series of collaborations to promote young talented artists using crystals as a creative medium. Inspired by the imagery of <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Wizard_of_Oz_(1939_film)\" target=\"_blank\"><strong>The Wizard of Oz <\/strong><\/a><\/span>and experiments on the acoustics of the crystal, this installation stands <strong>5.5<\/strong> <strong>meters<\/strong> high and, with over <strong>1<\/strong> <strong>million<\/strong> <strong>LEDs<\/strong> consisting of <strong>235,000<\/strong> crystals, it weighs one metric tonne! Absolutely mind-blowing!<\/p>\n<p><strong>Wakapedia<\/strong> had the privilege of meeting &#8220;<strong>the person behind the artwork<\/strong>&#8221; a.k.a. the artist <span style=\"color: #ff0000;\"><strong><a href=\"http:\/\/wutsang.com\/\" target=\"_blank\">Wu Tsang <\/a><\/strong><\/span>! The Asian name and almond-shaped eyes meant <strong>SaraWaka<\/strong> felt right at home &#8211; the perfect environment to ask a few questions&#8230; Right after an interesting presentation of the brand as well as its Foundation! Does a day get better than this?<\/p>\n<div id=\"attachment_3148\" style=\"width: 660px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/E5A7718.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3148\" class=\"wp-image-3148 size-large\" alt=\"Fiac, Swarovski, Bertrand No\u00ebl\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/E5A7718-1024x682.jpg\" width=\"650\" height=\"433\" \/><\/a><p id=\"caption-attachment-3148\" class=\"wp-caption-text\">Swarovski Series \u2013 Wu Tsang 2015<\/p><\/div>\n<div id=\"attachment_3158\" style=\"width: 207px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/220px-Daniel_Swarovski.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3158\" class=\"wp-image-3158\" alt=\"220px-Daniel_Swarovski\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/220px-Daniel_Swarovski.jpg\" width=\"197\" height=\"364\" \/><\/a><p id=\"caption-attachment-3158\" class=\"wp-caption-text\">Daniel Swarovski, sculpture in Wattens<\/p><\/div>\n<p>Now &#8211; The <strong>Swarovski<\/strong> brand is a complciated one; not in a bad way &#8211; just that they do so much. Much stems from the philosophy of the father of the company, Mr. <strong>Daniel Swarovski<\/strong>. He had a philanthropic spirit, exhibited in how caring he was towards his employees to the extent that, for example, his wife was cooked lunch for the whole office! The thinking of <strong>Daniel Swarovski<\/strong> was that in order for a company to work well, its employees should feel good. This concept was then extended outside the company through numerous philanthropic campaigns, with special attention to women. For example, there was the campaign \u201c<strong>Pink Hope<\/strong>\u201d in support of the <a href=\"http:\/\/pinkhope.org.au\/\" target=\"_blank\"><strong>Pink Ribbon<\/strong><\/a> campaign for the prevention of breast cancer, promoted by the Italian League for the Fight against Cancer. Fast forward, fast forward, fast forward to <strong>2012<\/strong>! In <strong>2012<\/strong>, the company realized that it was promoting several initiatives and projects in numerous countries. Then, the following year it was decided to found a <em>&#8220;Mother ship&#8221;<\/em> with the aim to support philanthropic initiatives in accordance with a comprehensive and coordinated program. And so was born the <strong>Swarovski Foundation<\/strong>, which bases its mission on three pillars: well-being; protection of natural resources; and the support of artistic creation.<\/p>\n<div id=\"attachment_3177\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/basilicasangiorgio-swarovski-perspectives-835x768.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3177\" class=\"wp-image-3177 size-medium\" alt=\"basilicasangiorgio-swarovski-perspectives-835x768\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/basilicasangiorgio-swarovski-perspectives-835x768-300x276.jpg\" width=\"300\" height=\"276\" \/><\/a><p id=\"caption-attachment-3177\" class=\"wp-caption-text\">Basilica of San Giorgio Maggiore<\/p><\/div>\n<p>The Foundation&#8217;s philanthropy in the arts began with a project of its own in <strong>Italy<\/strong> [Ed: the restoration of the <strong>Basilica of San Giorgio Maggiore<\/strong> in <strong>Venice]<\/strong> and currently has <strong>34<\/strong> ongoing programs worldwide. For example, here in <strong>Paris<\/strong>, the <strong>Swarovski Foundation<\/strong>\u00a0 has a permanent collaboration with the <strong>Palais de Tokyo<\/strong> (Ed: one for history buffs: the <strong>Palais de Tokyo<\/strong> was built with funding from <strong>Swarovski<\/strong> itself ergo they are a founding partner), confirming its support to contemporary creation.<\/p>\n<p>The Foundation also works towards environmental sustainability, again through the arts. An example of this is the funding if a film by time-lapse artist <a href=\"http:\/\/jamesbalog.com\/\" target=\"_blank\"><strong>James Balog<\/strong><\/a>, presented in <strong>Miami Basel<\/strong>, showing the melting of glaciers to support awareness of the global warming. <strong>Swarovski<\/strong> also put into place the<a href=\"http:\/\/www.swarovskigroup.com\/S\/aboutus\/Swarovski_Waterschool.en.html\" target=\"_blank\"> <strong>Swarovski Waterschool<\/strong><\/a> in different parts of the world (Ed: Amazon, Uganda, Congo, etc ). This is a program to educate the poorest communities to use water more intelligently and efficiently to make it an instrument of work and development.<\/p>\n<p>So complicated, BUT so interesting!!! The perfect primer for the interview itself.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NnxdP_Jr0fs\" height=\"315\" width=\"560\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\"><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Interview of Wu Tsa<\/strong><\/span><span style=\"text-decoration: underline;\"><strong>ng<\/strong><\/span><strong> :\u00a0<\/strong><strong>Artist selected for the &#8220;Swarovski Series commission&#8221; FIAC 2015<\/strong><\/p>\n<p><strong>Sara Waka<\/strong>: Hello! Wu-san! Hold on\u2026 are you part-Asian?<\/p>\n<p><strong>Wu<\/strong>: Yes. I\u2019m Asian-American.<\/p>\n<div id=\"attachment_3162\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/wutsang_tmag12for12.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3162\" class=\"wp-image-3162 size-thumbnail\" alt=\"wutsang_tmag12for12\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/wutsang_tmag12for12-150x150.png\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3162\" class=\"wp-caption-text\">Artist &#8211; Wu Tsang<\/p><\/div>\n<p><strong>Sara Wak<\/strong><strong>a<\/strong>: No wonder I felt so close to you! Now, on to the questions: I hear your work is inspired by \u201c<strong>The Wizard of Oz<\/strong>\u201d?<\/p>\n<p><strong>Wu<\/strong>: That is correct. The work is inspired by the \u201c<strong>The Wizard of Oz<\/strong>\u201d, a film that played an important role for me growing up, visually, aesthetically and with its iconic story and characters \u2013 most importantly the wizard himself. <strong>Swarovski<\/strong> himself supplied<strong> Dorothy<\/strong>\u2019s iconic ruby slippers by the way. The piece is really a dream come true for me, and it is truly a culmination of extensive research and my background in performance art. It is a truly iconic film that casts a shadow over culture today. The Wizard is a tyrant, a booming voice full of flames and fury, but in reality an illusion of smoke and mirrors; an illusion and a metaphor that I find very relevant to today and the way institutions of power operate in the modern world and perhaps how they can be exposed as well.<\/p>\n<div id=\"attachment_3164\" style=\"width: 210px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/the-wizard-of-oz.12679.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3164\" class=\"wp-image-3164 size-medium\" alt=\"The Wizard of Oz\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/the-wizard-of-oz.12679-200x300.jpg\" width=\"200\" height=\"300\" \/><\/a><p id=\"caption-attachment-3164\" class=\"wp-caption-text\">The Wizard of Oz<\/p><\/div>\n<p><strong>Sara Waka<\/strong>: Interesting! Your sculptural light installation is stunning. It towers on the <strong>Balcon d\u2019Honneur<\/strong> of the <strong>Grand Palais<\/strong> as if the Wizard himself is granting an audience to the viewers below. So, who is actually behind the curtain?<\/p>\n<p><strong>Wu<\/strong>: I think the man behind the curtain could be all of us. One thing that I was very aware of is that <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/L._Frank_Baum\" target=\"_blank\">Frank Baum<\/a><\/strong> <\/span>who wrote <strong>The Wizard of Oz<\/strong> worked in advertising and the same year that he published the novel, he also published a book called \u201c<em>The Art of Window-Dressing<\/em>\u201d. He was obsessed with how consumer desire worked. Some people have speculated that <strong>The Wizard of Oz<\/strong> is actually a parable driven by his ideas on consumerism. I wanted to be put some reference to that history as well. I do a lot of research, but the work must speak for itself. I don\u2019t mind if viewers do not understand all the layers behind the piece, as long as they know there is a complex meaning behind it.<\/p>\n<p><strong>Sara Waka<\/strong>: I do not know how to thank you, <strong>Wu<\/strong>! Today you have given me so much! I feel a little like I am in the story of <strong>the Wizard of Oz<\/strong>, where the <strong>Scarecrow<\/strong>, the <strong>Tin Man<\/strong> and the <strong>Cowardly Lion<\/strong> join <strong>Dorothy<\/strong> hoping to receive what they are lacking (respectively a<strong> brain<\/strong>, a <strong>heart<\/strong> and <strong>courage<\/strong>) &#8211; I have received the insight I was looking for; the emotion and the courage to look beyond the surface of things. I understand who is behind the curtain! A young artist with magical powers!<\/p>\n<p><strong>Wu<\/strong>: I feel honored to have seen you transform, little Japanese girl!<\/p>\n<div id=\"attachment_3145\" style=\"width: 660px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/E5A7707.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3145\" class=\"wp-image-3145 size-large\" alt=\"Fiac, Swarovski, Bertrand No\u00ebl\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2015\/11\/E5A7707-1024x683.jpg\" width=\"650\" height=\"434\" \/><\/a><p id=\"caption-attachment-3145\" class=\"wp-caption-text\">Swarovski Series \u2013 Wu Tsang 2015<\/p><\/div>\n<p align=\"right\"><i>Description &#038; Interview: Sara Waka<\/i><\/p>\n<p align=\"right\"><em>Edited by : BJ Fox<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Founded in 1895 by Daniel Swarovski, glass-cutter and jeweler of Bohemian origin, the Swarovski International Holdings, is an Austrian company specializing in the creation and design of glass crystals. 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