{"id":1245,"date":"2014-02-08T15:17:40","date_gmt":"2014-02-08T14:17:40","guid":{"rendered":"http:\/\/www.wakapedia.it\/?p=1245"},"modified":"2017-06-23T19:38:38","modified_gmt":"2017-06-23T17:38:38","slug":"msgm","status":"publish","type":"post","link":"https:\/\/www.wakapedia.it\/en\/msgm\/","title":{"rendered":"MSGM\uff08\u30a8\u30e0\u30a8\u30b9\u30b8\u30fc\u30a8\u30e0\uff09"},"content":{"rendered":"<p><span lang=\"EN-US\"><a href=\"http:\/\/msgm.it\/\" target=\"_blank\"><strong>MSGM<\/strong> <\/a>is an Italian fashion brand established in <strong>2009<\/strong>, currently on show at the <a href=\"http:\/\/www.riccardograssi.com\/\" target=\"_blank\"><strong>Riccardo Grassi Show Room<\/strong><\/a> in Milan. <\/span><span lang=\"EN-US\">The designer of <strong>MGSM<\/strong> is <strong>Massimo Giorgetti<\/strong>, who hails from the Rimini region of Italy, who found himself destined for such a career having been fascinated by fashion from a young, no doubt because he was the product of parents who managed a fabrics company. His specialty is catching trends in their early stages and he has ploughed all his experience in a own collection centered around denim, sweatshirts and accessories. His style is contemporary and unique, with inspiration coming from a wide source of art, film and music. His vivid prints on high quality material soon garnered popularity, and within a short space of time, his work broke through the Italian borders and became popular on the international stage.<\/span><\/p>\n<p><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-1.png\" alt=\"composizione-msgm-1\" width=\"640\" height=\"319\" \/><\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">WAKAPEDIA&#8217;s MASSIMO GIORGETTI<\/span><\/strong><\/p>\n<p>Sarawaka first met Massimo at the launch party for the collaboration between <strong><a href=\"http:\/\/www.wakapedia.it\/en\/toilet-paper-magazine-%E3%83%88%E3%82%A4%E3%83%AC%E3%83%83%E3%83%88%E3%83%9A%E3%83%BC%E3%83%91%E3%83%BC%E3%83%9E%E3%82%AC%E3%82%B8%E3%83%B3\/\" target=\"_blank\">Toilet Paper Magazine<\/a><\/strong> and <strong><a href=\"https:\/\/www.kenzo.com\/en\/\" target=\"_blank\">KENZO<\/a><\/strong>. She thought she\u2019d have a pre-part drink at the Hotel Plaza Athen\u00e9e<a href=\"http:\/\/www.dorchestercollection.com\/en\/paris\/hotel-plaza-athenee\" target=\"_blank\">,<\/a> and because she was heading to a party to celebrate both <strong>KENZO<\/strong> and <strong>Toilet Paper<\/strong>, she thought she would give them a little promotion. Taking sewing kit from her bag and setting her cocktail to one side, she began to sew the Toilet Paper logo into her clothes. The person who spotted this girl seemingly sewing aimlessly and who was gracious enough to offer some advice was, of course, Massimo. \u201cHow about sewing it into your brassiere?\u201d, he proffered. Two people in a high class hotel, drinking margaritas and sewing logos into bras. In anyone\u2019s eyes these would be two very strange people. Saying that,\u00a0that same onlooker would probably love a nice sweatshirt that Massimo designed, which can be seen all over Milan.<\/p>\n<p><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-21.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-21.png\" alt=\"composizione-msgm-2\" width=\"683\" height=\"256\" \/><\/a><\/p>\n<style><!-- \/* Font Definitions *\/ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:1 134676480 16 0 131072 0;} @font-face {font-family:\"Cambria Math\"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1073743103 0 0 415 0;} @font-face {font-family:\"\u30d2\u30e9\u30ae\u30ce\u660e\u671d ProN W3\"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 2059927551 18 0 131085 0;} \/* Style Definitions *\/ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:\"\"; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} @page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} --><\/style>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: Ciao, I<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">m SaraWaka! Sorry to bother you duringyour teatime. Please tell us your name.<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>Massimo<\/strong>[Max]: <strong>Massimo Giorgetti<\/strong>! [Mumbled through the crumbs of a mouthful of biscuit]<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: Long time no see, Max. Your recent <strong>AW14 <\/strong>(Autumn) show was wonderful! Cute, typically colorful and sporty. It fits your image perfectly.<\/span><\/p>\n<p><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/IMG_0935.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/IMG_0935-225x300.jpg\" alt=\"IMG_0935\" width=\"225\" height=\"300\" \/><\/a><\/p>\n<style><!-- \/* Font Definitions *\/ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:\"\uff2d\uff33 \u660e\u671d\"; panose-1:0 0 0 0 0 0 0 0 0 0; mso-font-charset:128; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:fixed; mso-font-signature:1 134676480 16 0 131072 0;} @font-face {font-family:\"\uff2d\uff33 \u660e\u671d\"; panose-1:0 0 0 0 0 0 0 0 0 0; mso-font-charset:128; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:fixed; mso-font-signature:1 134676480 16 0 131072 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:\"\u30d2\u30e9\u30ae\u30ce\u660e\u671d ProN W3\"; mso-font-alt:\"\u30d2\u30e9\u30ae\u30ce\u660e\u671d ProN W3\"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:1 134676480 16 0 131072 0;} \/* Style Definitions *\/ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:\"\"; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} @page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} --><\/style>\n<p><span lang=\"EN-US\"><strong>Max<\/strong>: Right? My brand concept is use lots of colour, prints, with a little bit of passion and craziness!<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: Yes! Perfect! All words that can sum up an Italian! [laughs] Your collaboration with <strong><a href=\"http:\/\/www.wakapedia.it\/en\/toilet-paper-magazine-%E3%83%88%E3%82%A4%E3%83%AC%E3%83%83%E3%83%88%E3%83%9A%E3%83%BC%E3%83%91%E3%83%BC%E3%83%9E%E3%82%AC%E3%82%B8%E3%83%B3\/\" target=\"_blank\">Toilet Paper<\/a> <\/strong>was also a little craziness in a way. It was your idea to collaborate with them?<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>Max<\/strong>: That wasn<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">t my idea but <strong><a href=\"http:\/\/www.wakapedia.it\/en\/maurizio-cattelan-6\/\" target=\"_blank\">Maurizio Cattelan<\/a><\/strong><\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">s! He came and asked me at the <strong><a href=\"http:\/\/www.milanodabere.it\/milano\/discoteche\/plastic.html\" target=\"_blank\">Plastic<\/a> <\/strong>(milano<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">s club) if I would be interested in a collaboration with <strong>Toilet paper magazine<\/strong>. And then my idea was to embroider the Toilet Paper images into some sweatshirt.<\/span><\/p>\n<style><!-- \/* Font Definitions *\/ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:1 134676480 16 0 131072 0;} @font-face {font-family:\"Cambria Math\"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1073743103 0 0 415 0;} @font-face {font-family:\"\u30d2\u30e9\u30ae\u30ce\u660e\u671d ProN W3\"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 2059927551 18 0 131085 0;} \/* Style Definitions *\/ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:\"\"; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:\"\uff2d\uff33 \u660e\u671d\"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} @page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} --><\/style>\n<p><span lang=\"EN-US\"><strong>Max:<\/strong> Thanks. The collection this time round was produced together with the Italian artist Luca de Gaetano. But, I<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">ve loved art for a long time. Art, for me, is not just something of close value, but is beauty, an escape, something that is close to a dream. Because of this, art has a very special place for me.<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: <\/span><span lang=\"EN-US\">I see<\/span><span lang=\"EN-US\">. But, why did you call your brand <strong>MSGM<\/strong>? It<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">s difficult to pronounce.<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>Max<\/strong>: Not true, not true. It<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">s easy to say. emma-esse-ji-emma [Italian accented spelling] It this first letters of the names of the<strong> 4<\/strong> people who started the brand. I am one of them.<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: If that<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">s the case, I won<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">t press that point any further. I heard from Umano-san, the <a href=\"http:\/\/www.aoi-net.co.jp\/\" target=\"_blank\"><strong>MGSM<\/strong> brand manager<\/a><\/span><a href=\"http:\/\/www.aoi-net.co.jp\/\" target=\"_blank\"><span lang=\"EN-US\"> of japan<\/span><\/a><span lang=\"EN-US\">, that when you went to the Japanese restaurant in Milan <\/span><span lang=\"EN-US\">\u201c<\/span><strong><a href=\"http:\/\/www.milanoosaka.com\/\" target=\"_blank\"><span lang=\"EN-US\">Osaka<\/span><\/a><\/strong><span lang=\"EN-US\">\u201d<\/span><span lang=\"EN-US\">, you tucked in happily to the food. Do you like Japanese food?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4233\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-3-\u306e\u30b3\u30d4\u30fc.png\" alt=\"\" width=\"800\" height=\"399\" srcset=\"https:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-3-\u306e\u30b3\u30d4\u30fc.png 800w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-3-\u306e\u30b3\u30d4\u30fc-300x150.png 300w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-3-\u306e\u30b3\u30d4\u30fc-768x383.png 768w, https:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/composizione-msgm-3-\u306e\u30b3\u30d4\u30fc-600x299.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span lang=\"EN-US\"><strong>Max<\/strong>: I love it! I went to Japan for the first time this year and was awestruck. I fell in love with the Japanese taste. The way the Japanese wear clothes, the way the stores are decorated, the politeness &#8211; I loved the Japanese culture. I was busy every day with client meetings, but I had a small amount of free time on Saturday morning. I went around Aoyama, Omotesando and Shibuya, checking the stores. It was my greatest achievement of this year (<strong>2013<\/strong>)<\/span><\/p>\n<p><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/IMG_8340.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/IMG_8340-225x300.jpg\" alt=\"IMG_8340\" width=\"207\" height=\"277\" \/><\/a><\/p>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: I<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">m happy you enjoyed my country! On that note though, I heard that when you went to the Muji caf<\/span><span lang=\"EN-US\">\u00e9<\/span><span lang=\"EN-US\"> and ordered some hot drink, you didn<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">t realize you were supposed to drink directly from the opening in the lid and used a straw and burnt your mouth! I actually understand why you were confused because it<\/span><span lang=\"EN-US\">\u2019<\/span><span lang=\"EN-US\">s not like we have takeout coffee places like Starbucks in Italy.<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>Max:<\/strong> Now you mention it, that did happen!<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>SaraWaka<\/strong>: Well thanks for your time! Now for the final question: may I have a kiss?<\/span><\/p>\n<p><span lang=\"EN-US\"><strong>Max<\/strong>: Ok! And a photo of my jacket with the lip design! Yes, cheeeeeese!<\/span><\/p>\n<p><a href=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/IMG_0896.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wakapedia.it\/wp-content\/uploads\/2014\/02\/IMG_0896-1024x640.jpg\" alt=\"IMG_0896\" width=\"650\" height=\"406\" \/><\/a><\/p>\n<p align=\"right\"><i>Description &amp; Interview: Sara Waka<\/i><\/p>\n<p align=\"right\"><i>Edited by: <em>BJFox<\/em><br \/>\n<\/i><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>MSGM is an Italian fashion brand established in 2009, currently on show at the Riccardo Grassi Show Room in Milan. The designer of MGSM is Massimo Giorgetti, who hails from the Rimini region of Italy, who found himself destined for such a career having been fascinated by fashion from a young, no doubt because he [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,5],"tags":[77,94,143,289,305,61,95,290,306,62,291,307,63,292,308,48,277,293,65,294,117,295,296,265,297,152,298,54,235,251,299,55,220,300,90,106,301,222,302,58,303,208,304,46,15],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-fashion","tag-pierpaolo-ferrari","tag-94","tag-143","tag-fashionshow","tag-305","tag-sara-waka","tag-95","tag-made-in-italy","tag-306","tag-sarawaka","tag-massimo-giorgetti","tag-307","tag-toilet-paper","tag-milano","tag-308","tag-arte","tag-277","tag-mulino-bianco","tag-65","tag-paoloni-group","tag-tokyo","tag-riccardo-grassi","tag-riccardo-grassi-showroom","tag-msgm","tag-show","tag-sfilate","tag-vogue-talents","tag-federica-forte","tag-paris","tag-251","tag-299","tag-giulia-bison","tag-220","tag-300","tag-yuliette","tag-japan","tag-301","tag-bjfox","tag-302","tag-maurizio-cattelan","tag-303","tag-milan","tag-304","tag-slide","tag-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MSGM\uff08\u30a8\u30e0\u30a8\u30b9\u30b8\u30fc\u30a8\u30e0\uff09 - Wakapedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wakapedia.it\/en\/msgm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MSGM\uff08\u30a8\u30e0\u30a8\u30b9\u30b8\u30fc\u30a8\u30e0\uff09 - Wakapedia\" \/>\n<meta property=\"og:description\" content=\"MSGM is an Italian fashion brand established in 2009, currently on show at the Riccardo Grassi Show Room in Milan. 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